Creating Ad

Task:

You are designing an ad campaign for Century watches, a luxury brand. Read the email from the advertising agency and look at the three images and slogans. Choose which image and slogan you want to use and describe your campaign.

From

Elizabeth Hamilton elizabethhamilton@1234.com

We’ve selected three images and slogans for your final review. I’ve attached them below. Let me know if I can be of further assistance.

Elizabeth Hamilton
Advertising Associate
Gloss Advertising



Century is timeless beauty.



Golf and Century. The perfect team.



Your glamour; your Century.

To:

Elizabeth Hamilton elizabethhamilton@1234.com

Dear Elizabeth,

Thank you for your help. We’ve selected the third image and slogan from your email. The picture provides the idea of fashion, glamour and has a historical, nostalgia connotation. The slogan "Your Glamour; your Century" uses the word "century" in a double meaning: as a time period and as a brand.

Here are some details about our ad campaign:

We are going to start with the concert of very famous jazz-band. Musicians will be mentioning us as sponsors. They would create a strong connotation between "good old times" and name our campaign "Century".

We are planning to invite for the concert a legend of jazz (we haven't decided who it would be) and present to this musician Century watches. We hope that it will encourage customers to buy our production product as a present for very important events.

The main focus of our ad campaign is to make it for customers clear clear to the customers that the quality of watches is so high that it would be possible to use them for many years. It is what our brand highlights.

Thanks again for your assistance,

Anatoly

TEACHER'S NOTE

Please check your work to be sure that there are no words missing. If you leave out words in a sentence, you will not be able to convey your meaning clearly. For example: [ The main focus of our ad campaign 'is' to make 'it' clear to the customers that the quality of watches 'is' so high that it would be possible to use them for many years.]

Please be careful with your choice of words and make sure you choose the correct words to make the meaning clear. For example: [ We hope that it will encourage customers to buy our 'product' as a present for very important events]. You need to use the word 'product' because it means 'an article or substance that is manufactured or refined for sale'. The word you have used 'production' means 'the action of making or manufacturing from components or raw materials, or the process of being so manufactured'.

Sujata D